“Avatar” and IMAX Astound Oklahoma City Theater Audiences


By Bud Elder
Two entertainment properties merged in Oklahoma City over the holidays to provide some extra holiday wonder and excitement.


On December 18, the mega-hit “Avatar,” written and directed by Oklahoma City native-in-law James Cameron, wowed both audiences and critics with its revolutionary effects, multi-layered story line and riveting action sequences.


“Avatar” is a hit no matter the venue; however, it was the initial first run movie to ever be shown in an IMAX presentation, as the Quail Springs AMC 24 opened to throngs of eager moviegoers, 3-D glasses affixed.


“This is a marvelous moment in the history of Oklahoma City theatrical exhibition,” said Shane Anderson, AMC Quail Springs’ manager. “It’s been a long time coming, but it was well worth the wait.”


According to Anderson, the IMAX experience combines crystal clear images, powerful digital sound and customized theater geometry to create a uniquely immersive movie experience. Anderson adds that the IMAX digital projection system combines two digital projectors, complemented by a proprietary sound system with extensive loudspeaker technology.


“AMC Quail Springs’ new IMAX has been custom designed for our multiplex,” he said. “To maximize the field of view in our new modified auditorium, the screen was replaced with a larger, slightly curved special IMAX screen positioned closer to the audience.”


For the premiere of “Avatar,” AMC and IMAX held a charity event benefiting Blue Star Mothers, an Oklahoma-based organization that sends care packages to troops fighting in harm’s way.


Upcoming IMAX engagements include Tim Burton’s version of “Alice in Wonderland,” “Shrek 4,” directed by Oklahoma City native Mike Mitchell, and Christopher Nolan’s “Inception.”



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