How Massive is Facebook?

The question begs an answer.  Just how massive is the world’s most popular social site, and how much power does it have?  Most people own Facebook accounts, and just about everybody knows what Facebook is.  Facebook’s CEO, Mark Zuckerberg, is worth a fortune, and his social forum hosts citizens and businesses around the world.

The answer?  Bigger than we want to admit.

  • In 2011, it was determined that 1 in 13 people anywhere in the world owned and operated a Facebook account.  That’s 500 million people.
    [ Digitalbuzz ]
    • From 2011 to 2012, Facebook embarked on a project to remove false and duplicate accounts from use.  Even after removing hundreds of thousands of accounts, the United States’s Facebook population still stood at a staggering 54% of the United States’s total population.  That’s 167 million users, to make up a total of about 70% of the United States’s online population.
      [ Socialbakers ]
  • From September of 2011 to now, over 210,000 years of music have been played on Facebook.
    [ Gizmodo ]
  • There are always between 5% and 12% more female users than male users on Facebook. [ Digitalbuzz ]
  • Over 200 billion “likes”on links, pages or events have occurred on Facebook, to date.
    • Over 37 million pagesexist with 10 or more likes.
      • 22 million people clicked “like” on Walmart’s page.
        [ Socialbakers ]
  • In 2009, Facebook’s net income reached $229 million.  Now it’s about five times that much; slightly over $1 billion. [ SEJ]
    • One game company – Zynga – provides nearly 13% of Facebook’s total income. [ SEJ ]
  • 250 million photos are uploaded to Facebook every day. [ SEJ ]

In other words, Facebook is gargantuan.  Even though Facebook advertisements experience an average of a 0.01% click-through rate, businesses still sign with Facebook because of the sheer number of users available on the site.  Facebook works with world governments and it contains more personal information than any other data mining utility in existence.  Like television from the year 2000, it influences how – and where – you spend your money.  It influences how the government establishes digital law.  Facebook has the authority to archive and disperse the information that you provide them, and they market that information.

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